Festival Theme & name: "Phantasia"
Phantasia will be an Electronic Dance Festival. It features the best EDM artists to bring you the most surreal, awe-inspiring, reality-transporting experience. Named Phantasia meaning Fantasy. With this festival, we aim to bring your fantasies to life. With this festival, we aim to push the boundaries of yours and our imagination and creativity.
The festival I created would include famous headliners like Anyma, Grimes, and Alison Wonderland.
Wild Postings
For this festival, I originally thought to make 3 wild postings. But for my idea to work, I realized I needed to make 6. I wanted all of the postings to be able to stand alone but when posted together would make one giant cohesive poster advertisement for the festival. With that in mind this is what I ended up with.
Merchandise
For the first of the merchandise I wanted to have for this festival, I thought it would be interesting to have on theme wearables. The idea was 3D printed chrome-like accessories, like a necklace, Ear Cuffs, and Face jewelry.
On each package, I use different versions of the chrome designs I used for the wild postings. on the side I include a render of the merch, and on the inner box is a render of the specific collateral being worn by the body I made for the animated ads I'll be talking about next.
I wanted to include a high-quality shirt with both the option to have the festival's name on the front, or to have no text at all, both including the pattern used throughout this festival's marketing.
For the last piece of merch, I wanted to have a consumable of some kind, and what better than a limited edition cocktail with on-theme flavors to get you in the mood for the Electronic Music Festival?
Festival visuals & advertising
Lastly, I used the character and jewelry made for the merch to create an animation that can be used both for the festival's visuals while the artists play their music, and also to help advertise the festival in a more engaging way, that can grab more attention.
